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Thread: How To Make Your Offline Strategies Work

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    IM GreenHorn
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    Smile How To Make Your Offline Strategies Work

    Today, online marketing strategies have been the top priority of companies in terms of promoting their names and their products to a much wider audience. Not only is it more practical but it is also more efficient than traditional marketing. However, recently, companies have been re-thinking their ways and putting their attention once again to offline marketing.

    Even online establishments such as eBay and Amazon.com have also opted to utilize offline marketing strategies to further enhance their popularity to the greater society. EBay has learned to promote its site in television commercials, and Amazon.com with its radio plugs. As more and more business establishments are revisiting offline marketing, it then suddenly becomes what we may call a renaissance.

    Know Your Audience

    For a business establishment to successfully pull out its offline marketing strategies, you first need to remember this simple rule: know your audience. As long as you understand this concept and you are guided with it every step of the way, your offline marketing plans will surely be successful at execution. Knowing your audience basically means that you need to be in their shoes: what do they want and need, how to get their attention, and at what financial levels they are mostly likely at. You can visit your inventory and perhaps your web site traffic in order to get these data. Analyze very carefully your consumer list so that you can get a hold of who your audiences are.

    Strategize Your Marketing Plans

    When you have finally understood who your audiences are, you can already begin strategizing your plans. For example, if you are going to making a print advertisement, plan thoroughly the details of the advertisement. Make sure that every detail is significant and can pinpoint to your company, such as the color schemes to be used, the fonts to be used, also the pictures and overall layout of the print advertisement. Make sure that your print ad is attention grabbing as well as easy to understand. Consumers do not want to waste their time over a print ad that is too difficult to read or perhaps too abstract to understand. Think of yourself as a consumer and see if your print ad works for you.

    Improving Your Print Ad

    Before executing your print ad, you can first do a pre-testing evaluation. This step involves getting a percentage of your audience and giving them the print ad that you have made. Have them evaluate the print ad and ask for their comments, suggestions and even violent reactions towards your ad. Ask them if the print ad grabbed their attention right then and there or if it successfully gave out the message that you intend to publish. Take note of their evaluation as it will be your guide in improving your print ad. With their comments, you can revise your print ad and make it better. Since these people are your audience, they should know the preferences of the majority.

    After finalizing your design and strategy, you can now execute your offline advertisement. You need to wisely put your print ads in places where a lot of people go and where your print ads can be easily noticed. Since you have taken into account the evaluation of your peers, you are then reassured that these print ads will work well with the greater populace.

    As you go on with your other offline marketing strategies, these are the simple steps you need to know in order to make them work.

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    IM GreenHorn
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    Off page Work are the
    Forum submission
    Social Bookmarking submission
    Directory submission
    Yahoo answering

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    IM GreenHorn
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    Profile creating
    Forum posting
    Yahoo answering
    Social Bookmarking submission
    Blog commenting
    Directory submission

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    IM GreenHorn
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    Forum posting and Blog Commenting

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    IM Apprentice
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    Offline Marketing Strategy
    Forum submission
    Social Bookmarking submission
    Directory submission
    Yahoo answering
    Classified submission

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    IM GreenHorn
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    Off page work are the Good way Promote the Business. SEO Main motive is Increasing the Backlinks of website. Off page Activity are the Forum Posting, Yahoo answering, Blog Marketing, Business listing etc.

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    IM Junior Expert
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    Tips for making offline strategies.
    1. Proper budget allocation
    2. Marketing according to location and business
    3. Attractive Content
    4. Informative Content

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    IM Active Author
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    Publicity
    Direct Mail Campaigns
    Print Advertising and Media Buys
    Hospitals Management b2b portal is a procurement platform for key decision makers to expand business opportunities globally.

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    IM Advanced
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    Off-page work are the Good way Enhance the Company. SEO Main purpose is Increasing the Back-links of website. Off-page Activity are the Community Publishing, Yahoo responding to, Blog Marketing, Company listing etc.

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    IM Someday Author
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    As for some offline marketing strategies, I like using different promotional products and printed things. I have recently found an awesome service at http://www.pinsource.com/en/products/embossed_enamel which offers custom lapel pins and will order some of them for my business. I am sure that my customers will like them. Do you use something like that too?
    Last edited by Urepedel; 06-07-2017 at 09:39 AM.

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