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Thread: FREE Course on What Are Mobile Websites And Why Should You Sell Them

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    FREE Course on What Are Mobile Websites And Why Should You Sell Them

    Mobile websites have become quite the hype lately but why not? Why are we JUST Now starting to hear about the hype of mobile websites and how profitable it is to sell them? Well, first let’s explore some of the commonly asked questions.

    What is a mobile website?

    A mobile website is a condensed down version of an existing website that is designed to fit on a mobile or handheld device. You see, websites today are meant to be displayed by at least a 1024 pixel wide monitor and even then it’s starting to expand as less and less people are using 1024 pixel wide monitors. We also see websites that automatically adapt to the size of monitor resolution but yet the problem arrives that it’s almost impossible to automatically adapt to the size of handheld devices which are usually 480 pixels or less. That’s the maximum size that we commonly see on these devices.

    What’s the point of one?

    The point of a mobile website is to get all of the information that needs to be said out there in as little room as possible. IF you have a novel and a mountain of information on your website, the goal is to make keypoints out of that information and to display it on a handheld device so people can still understand it and get an idea of what your website is about. Point and simple, it’s to get your information out there with as little effort as possible without sacrificing quality.

    Why do people need them?

    We’ll touch up on this later as it is a section that’s covered later in this course but anyone who has a website today needs a mobile version of their website. Technology today has rapidly boomed faster than anyone could have ever predicted. Hell, even our kids now a days have toys and gadgets we could have never even dreamed of having. When I was a kid, I remember having to blow on the game cartridges to get them to work again because any amount of dust inside touching the chipboard would destroy it or cause it not to work. Am I the only one who remembers having to do that?

    They’re relatively easy to sell once you explain exactly what they are and exactly why every company should have one. As a matter of fact, the reaction I get most of the time when explaining to companies that they need a mobile website and why they need one is kind of like, “wow, I never thought of that,” It’s not that most companies don’t have the money to have one built, they just have no idea what they are or who to even contact to get them built.

    A lot of people think if you launch a website on the internet, it should be good to go and require no further assistance. That’s where your job comes in to better inform them and to sell them a mobile website that will make their website look good on a handheld device or a phone.



    the coming parts:
    * What do you need to begin
    * Why Every Business Needs A Mobile Website
    * How To Contact Businesses
    * Building Them Yourself Or Outsourcing
    * Turning Your Business Into A Brand
    * What To Expand Into
    * The Psychology Of Making Money Online And Successful Business


    We Hope you like our course and get benefit of it.

    Source : internet marketing forum

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    When i ustued to browse more websites in my cellphone which has a ''320 x 480 pixels'' resolution i had to move the screen around through the normal website so this is a thing that is not so well explored in Portuguese websites...

    Maybe this is a chance for me.

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    Part 2

    What You Need To Begin


    First and foremost, you’re obviously going to need some knowledge of websites, HTML, CSS or at least know someone who knows how to build them because without any of that, you obviously can’t build websites. So first, decide whether you want to build the websites yourself or whether you want to outsource the websites to someone else. Regardless, that will be covered as well later in this course but let’s say you want to build them yourself and you have absolutely no clue what HTML, CSS is.

    Learning Programming

    It’s not so much “programming” per say, but you are technically a developer. HTML stands for Hyper Text Markup Language and it’s exactly that, it’s nothing more than a mark up language that describes how a website should look and appear when a user visits it. Learning HTML and CSS is relatively easy and doesn’t require a college degree or any expensive courses. If you honestly paid that much for learning basic web development language, I would have to say I feel sorry for you because it can be learned in a single day.

    If you want to learn HTML, you can go to this authority site on the web. Basically, there the people who made the language, they decide how the information is displayed on the web and how things are supposed to look. You can visit them here:

    http://www.w3schools.com/

    That’ll serve as your starting point where you can touch up on HTML and CSS. This is all of course assuming you want to build the mobile websites yourself, which you’ll find plenty of guides on. Remember, when you’re building these websites you’re going to have to design them for 480 pixel devices as that’s the most common size of the handheld devices (The larger ones) anyways such as the iPad.

    Of course you’ll need the proper mindset because unlike just hosting a website you’ll actually be talking to prospects and clients. You’ll need a website if you want to appear professional, because there’s nothing more annoying than getting a random e-mail from some person who says their service is awesome that they want to provide to you. They more than likely get tons of e-mails like this every single day, so having a website will put you ahead of 3/4 of your competition already! I strongly urge you to get a website and to setup a services section.

    If you’re going to outsource your work, we can go into that a little later on how you can do that while keeping your profits at a maximum. The biggest thing you’ll need is the attitude that you’re not going to make a sale on every single call made, and you’re not going to be e-mailing people. Due to the spam act through e-mail, you can be sued for a very heft amount if someone decides to pursue you and sue you. It’s very rare, but it can and still does happen today.

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    Part 3

    Why Every Business Needs A Mobile Website

    Mobile websites are the future, they’re here and they’re not going anywhere anytime soon. One of the most common questions you’ll get asked when you try to sell someone a mobile website is why do I need one? The best way to answer this question (and there are quite a few) is to simply show them a demonstration of what their website looks like on a mobile device. You can explain to them the following:

    Condensed Information – It’s not overflowing and it’s not tackly looking. On a non-mobile website when viewed on a handheld device, text and other content overflows or just appears off the screen. You see, when you put this information into a mobile website, if you set it up properly, it will be condensed with key points and only display the most important parts of the website rather than trying to cram it all in at once.

    It Looks Better – Even if your website does show up normal on a handheld device without any kind of mobile markup, the problem is everything will be super small and you’ll have to zoom in or scroll in just to view text or images. That’s not appealing to most customers and if someone leaves off of your site from a mobile device due to how bad it looks on a mobile phone, they’re going to produce what’s called a bounce.

    Less Bouncing – When a bounce occurs, this alerts the search engines that someone found your website undesirable and Google is now actively tracking bounce rate into their search engine ranking pages.
    SEO – Explain to people what Search Engine Optimization is, why it’s essential and how they can obtain free traffic from it rather than paying an arm and a leg for paid ads that might not provide any true driven results. SEO allows you to obtain some free organic traffic with a little bit of elbow grease.

    A lot of the time, people won’t understand or have any kind of knowledge of Google or how it operates. They think the only way to get on top of the search engines is to buy expensive ads which can and has bankrupted businesses in the past. All it takes is to forget about one running campaign without setting a moderate per day amount on a PPC campaign and then you’ll wake up to find a nasty surprise in your account. You’ll find that the amount you intended on spending has been doubled or even tripled.

    That’s what happened to me anyways; I was spending way too much on ads and went -$700 in my bank account.

    Anyways, that’s another story for another day, every individual and business needs a mobile website because without one they’re just another website out there on the web without one and more than that, websites that aren’t optimized to be viewed on mobile websites look absolutely terrible.

    Tell them you can provide them a service that won’t require people to scroll in to see text or content and will keep people coming back to their site.

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    Part 4

    How To Contact Businesses


    Obviously, the most important part of building mobile websites or establishing yourself as an expert would be to start contacting businesses, but you need to be careful how you go about this. There’s a few things you need to look for as well before you start contacting them because if you just blindly contact every business you find listed, you’re going to get a lot of hateful words thrown at you and a lot hang ups.

    So when you’re searching for potential clients or websites to build, you’re going to first think about the following:

    How much are you going to charge for your time and your service? How much is your service worth and how much are you going to charge that you think they’re going to be willing to pay for? Some people sell these kinds of sites for just $20 or $50 but you’re far more valuable than that, if you want to make any money at all and not waste your time, you want to start selling them for $400. Yes, you heard me, $400. Don’t waste your time with clients who are only willing to pay you $50 or less. Leave that to the people who have no idea what their service is worth.

    How much money are they spending on their marketing or advertising? If the answer is absolutely none, then it might be best just to move on because they might not have the budget to build a mobile site or have any services done for them. So how do you tell if a business is spending any money on advertising at all? We can do this via a couple of different ways.

    1) Find out if they host any fund raisers or they do any events for charity. Any company who has money to give away obviously has money to spend on something such as a mobile website don’t you think?

    2) See if they’re paying for ads by looking at the paid results, because if they’re paying the ridiculous price of AdWords, then they obviously have money for that sort of thing as well. AdWords isn’t cheap, so if anyone has money to spend on AdWords, they have money to spend on a mobile website.

    Now, when it comes to actually contacting the business, don’t try to be TOO salesy or try to push them into buying a website. Keep it business casual because you’re more than likely going to be talking to a CEO or Owner. They’re not stupid, using your usual business tricks and trying to talk them into a sale will be painfully obvious. They’re not going to fall for those tricks so the best solution here is to be upfront, sincere and honest in what you’re doing and you’re far more likely to get a sale.

    Simply give them a call from the number provided on the website, DO NOT e-mail them. No company likes getting random e-mails and you can actually be sued for it via the spam act if they really want to pursue it and they find out you’re doing it in the masses. This is why I highly recommend calling them instead of e-mailing them. When they pick up the phone, simply introduce yourself and tell them the following:

    Compliments their website but tell them the problem with their website, it doesn’t look good on a mobile device and mobile traffic is a huge percentage of traffic on the web. Tell them you can provide this service for them at the rate of $400, if they agree, then there you go, you now have a client!

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    Part 5
    Building Them Yourself Or Outsourcing


    Now, the next and one of the most crucial parts of doing this for a business after you’ve successfully made a sale is to build them yourself or outsource. We’ve touched up a little bit previously in this course about building them yourself and what you need to learn. There are various resources on the internet to teach you the entire process of building a mobile website, but not everyone has the time to learn this or the will to learn it. This is where you can outsource the work for cheap! Have you ever heard of a little place called Fiverr?

    Fiverr is a place where people do ridiculous things for just $5. That’s crazy right? You would think that no one would ever find quality in a place like Fiverr because who can honestly work for $5? Well it gets even worse, not only are the services ONLY $5, but they don’t even get all of it. That’s insane right?! The people who work for the site and do “Gigs” only make $4 of the $5 because the website takes a whopping 1/5 of it.

    However, the good news for us is, there are plenty of people on there who have no idea what they’re worth and are willing to work for such an abysmal low rate, so this works out for you if you’re looking for someone to build your mobile website. They usually do a very good job and they’re very fast at it. Just relay the instructions from your client to your person you have building mobile websites and then you’re going to wait.

    Delivery might be done the same day or it might be done in 1-2 days. However, you want to avoid the scumbags on there who take forever to deliver their work even though they promise delivery in a day. There are plenty of people online that will claim to work for cheap and deliver quality but then you never hear from them, they disappear on you and then deliver crap work to you. Read all of the reviews and try to do a simple Google search on someone before ordering a service from them, this will give you a general good idea of the service being offered by them.

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    Part 6
    Turning Your Business Into A Brand


    So we have our business in place, we have a website, we have people who can build the websites for us at an abysmal low rate because they have no idea what their time or service is worth, but now we need to become a brand. First thing is first, you need to ask yourself if this is something you want to do and if you really want to become a brand.

    Example: Wal-Mart, Kroger’s and places like those are Brand name places. They’re established brands who are an actual company and provide a service. There’s a very distinct difference between random freelancers who will provide a service for you and then there’s the people who will operate a company that runs a service for you. So if you want to become a brand and you have no problem being the face of your company backing it up 100%, let’s go over exactly how you would do this.

    First, you’re going to need a lot of clients and customers. You can’t do this starting up because some random guy selling mobile websites is not a brand, he’s just a contractor. You really should only take this route once you’re previously established and selling websites. You can’t just jump into the game without a website and start calling yourself a brand, and much less expect people to really take it seriously.

    Your logo should be a logo, not some magnificent drawing or detailed thing; it needs to be a logo that people can remember you by. When you see a brand name logo, you know exactly what it is and what they sell without them having to tell you, that’s what a brand is.

    You need to manage your resources and budget for hiring employees. Once you’ve become big enough to establish yourself as a brand and hire brand new people, you then have become large enough to be able to hire employees such as developers, salesman and customer service. You definitely need the following employees to be considered a brand in this field:

    Customer Service – These are the people your clients will talk to once the order has been placed or if anyone calls in with any questions. You won’t need a lot of these people starting out, especially if your website is low traffic with low call volume coming in.

    Salesman – These are the people who will contact other companies and get them to realize that they NEED your company’s services. They’re going to actively seek out and find clients to build the websites for.
    Developers – You won’t need a lot of these because building the site really doesn’t take too much time or effort. They’re simply going to build the sites and then pass them off to the clients.

    Starting a brand is only for people who are seriously considering making a career out of what they’re doing and not for people who are curious if they could make it as a company.

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    I agree, every big company should have a mobile website. I think doing mobile internet marketing is very important, if you run a big company.

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    Part 7
    What To Expand Into


    So you’ve got your business going, you know exactly what you want to do and you’ve tried to put sufficient effort into thinking about whether or not you want to be a brand, but now you have the tough decision of what you should expand into. The ultimate goal here is to automate the process by employees of building mobile websites then you want to expand into something else and keep it going. Once you’ve tapped out the mobile website market, what would you do, what are you going to get into? These are all things you need to think about while the business is young and still getting taken off of the ground.

    Other Freelancing Services – Perhaps you could hire more employees to do other freelancing services such as content writing, SEO work, etc.

    Content Writing – Everyone needs content done at some point or another if they’re trying to make money online with a legit business and that’s something your business could provide to clients. You can charge them a hefty price of $10 per 100 words if you’re an established corporation or even brand because they trust people with authority. Besides, you get what you pay for and high paying clients are far easier to deal with.

    Website Development - You could also branch off into web development services such as HTML, CSS, JavaScript, Web Consulting, Etc. Some people need their site revised or they need a website built for them in the first place which is where you would come in. You can build people websites, continually charge them for hosting if you want to provide hosting to them or charge people to consult and audit their website.

    SEOEVERYONE who needs a website is going to require SEO services (except for Google). People always want to rank highly on the search engines and get more traffic but a lot of people don’t honestly know what it takes to do or what to get into. This is where you could provide two different services here. You can either provide on-page SEO or off-page SEO. They’re both relatively easy and one requires more elbow grease work than the other via content writing but they’re relatively not bad.

    Product Marketing – This might be another road you want to take and we discuss that in another course provided by http://www.internetmarkting.com/ you can find it on there. Basically, you would be releasing products to the public and you would be an official “guru”, even if you’re self-acclaimed. These are people who sell products, build up an e-mail list and continue to sell products. This will never die out because the beauty of this is, it feeds off of people’s problems.

    People are always going to have problems and are always going to want to know solutions to these said problems so they’re willing to pay as much money as possible to get rid of this problem.

    Whatever route you take, you need to know that it’s a hard road but it’ll be much easier with your new found success on your mobile website business. Perhaps branching out isn’t for you and you’d rather just expand on mobile websites and sell them for a living, which is completely fine if you’re comfortable continuing to do that.

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    Part 8
    The Psychology Of Making Money Online And Successful Business

    Believe it or not, there’s a lot of psychology involved to making money online or becoming successful. Some people will make it and then there’s some people who will never make it no matter what they do or try. So why is this? Why are there some people who can just never seem to catch a break and people who can never seem to make it through in the world of internet marketing?

    I’ve touched up on this in other courses but I want it to sink into everyone’s head.

    Failure – You have to realize that failure will be inevitable 99% of the time and you can’t be discouraged by this. If you’re discouraged by failure, you are definitely in the wrong business and I urge you to do something else like a 9-5 regular job. You will never fail there because you’ll always have structure and someone telling you what to do.

    Laziness – This is something I haven’t quite touched up on as much as I would like to, but there are so many LAZY people in the world trying to make money online. A lot of people believe that by clicking your mouse you’ll earn millions a night just like that WSO or infomercial told them they would. If you find a world like this, let me know, but you have to think about this for a minute. Would you really want to live in a world where EVERYONE made money like this because it was just that easy?

    The world usually conforms to the norms where the rich prosper. If everyone was rich, then by default we would all just be average. What happens then? Let’s say, making money online is as easy as the infomercials and people on TV says it is. Here’s exactly what happens, not only do we all become millionaires but the production of products and production facilities shut down because everyone would be quitting their jobs.

    Not only this, but the price of everything would go sky high since we’re all on the same level and we’re all just filthy rich.

    It’s a cruel world but it has to remain balanced between the rich and the poor or else nothing would ever get done and there would be no progression.

    You have to figure out who you want to be, do you want to be someone stimulating the economy by producing goods or do you want to be someone who lives off of it and prospers in riches? Get that “easy” crap out of your head and realize the road ahead of you is difficult and long. Until then, keep working towards your goals!

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