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Thread: Excuclusive lessons on how to make money from scratch step by step PART 3

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    Excuclusive lessons on how to make money from scratch step by step PART 3

    This is part 3 of 8 parts on How to make money online from scratch.



    Market Research

    That brings us to market research. New marketers often NEVER do market research and fall flat on their faces when they attempt to launch a product or a website. Not researching your market or your potential audience is like spraying a machine gun blindly into the woods and hoping to hit a deer. The ‘Spray n Pray’ method not only will bring you disappointment, but a lot of wasted effort and time.

    Google Keyword Tool – There’s a tool that’s free courtesy of Google that will serve as your starting point. It will not only tell you how many times your main keyword is being searched, but it will give you ideas of other keywords you should be implementing, how many times those keywords are searched for a month and it will even tell you the competition level of these keywords.

    What keywords should you be targeting?

    First, you should be targeting keywords that have at least 1,000 global searches a month. Other than that, you’re really just wasting your effort and your time at that point in time. If you target a keyword that gets absolutely no searches, it might be easy to rank for but who’s going to see it? Not one single natural organic visitor will ever see that website.

    Competition – What does your competition look like? If you do a simple search in Google for your main keyword that you’re trying to target, you’ll see all kinds of results. Some of these results will only have 30,000 to 50,000 and some of them will have over millions of pages. Don’t be alarmed by the number of pages in the search engine ranking pages, because a lot of them are trash, have piss poor SEO and are easy to out rank. There are billions upon billions of websites listed in Google; you’re going to have competition.

    Your Market

    When you’re creating a product or an idea, you need to know why your market NEEDS this product. You don’t want to create a product that your market might potentially want or might want to know more information about, but you need to create a product that your market NEEDS.

    You have to create a reason that people would need to buy your product and show them the reason. People aren’t going to give you money just because you’re selling products, they’re going to give you money because those products give them information or a solution that they need. Creating a NEED and desire in the market is what brings in money and achieves results.

    So, while creating your own product is essentially important and one of the best ways to make money, if not the best way to make money online, you need to create a product and a desire for this product. Your market research will tell you why people are buying this product, why they need this product and what they hope to get accomplished by buying this product. So, carefully do market research before you go out trying to make millions.

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    You need to do research effectively. Without doing research, you may not know a lot of useful information.

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