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Thread: Lesson 6: Search Engine Optimization 1-2-3 for Page Content

  1. #1
    IM GreenHorn
    Join Date
    Aug 2012
    Thanked 1 Time in 1 Post

    Lesson 6: Search Engine Optimization 1-2-3 for Page Content

    Today we'll continue our lesson in optimizing your Web site pages by strategically placing your best keyword phrases.
    First as a brief review we've already learned about optimizing Title Tags and Meta Tags. Today, we'll learn about optimizing your pages Body Content, Alt Tags, and H1 Tags.

    Again, here's an overview of each place:

    1. HTML Title Tag Optimization
    2. HTML Meta Tag Optimization
    3. HTML H1 Tag Optimization
    4. HTML Body Content Optimization
    5. HTML Image Alt Tag Optimization
    6. Navigation Menu Optimization

    So, let's get started with Body Content, H1, and Alt Tag Optimization.

    HTML Image Tags Optimization

    Alt tags are title tags for graphics that are being used on key images on your page; especially those in your content.
    The "Alt" (or alternative) text in your Web site image tags is usually shown in place of an image if for some reason an image doesn't load. However it's also a place that search engines look to identify the images and figure out what your page is all about! That's why we want to place our primary keyword phrase in one or two of the images in the content of the page your are optimizing.

    Here's what a Web site IMG (image) tag looks like and you'll notice the "alt" text that we want to modify as well:
    <IMG alt="Image of PSE Stinger Bow" src="cross-bow-large.jpg" width="380" height="380">

    Often you'll place stock photos, product photos, or even graphs with the content of your page. These images are ideal to use for this technique because they are close to the text content and so add emphasis to the topic of the copy.
    What we're optimizing for my using these:

    1. The unique images on the page in the content should use keywords in the alt tags,
    2. The navigation buttons should use alt tags if they are graphical (see example below).

    If you hover your mouse over top of an image, most sites have a graphic in the header or something similar. In your header graphic you can place an alt tag or title tag on your graphic.

    Here's an example of how the alt tag value will pop up and show up in a browser when you role your mouse over it and wait a few seconds:

    In the example above you'll note that the buttons they use for their navigation menu are graphics. The problem with this is while they look great Google and the other search engines can't read the text on your graphics, they can only read text that is normally typed into the page. So in order to let the search engines know what the button says you need to modify the ALT value for each image tag in your navigation menu.

    In that ALT value use the primary keyword phrase you chose for the page that the button points to:

    Body Content Optimization

    Your keywords or keyword phrases need to appear at the beginning and at the end of your content at the very least. Search engines like Google look through the body content and use it to determine the subject matter of your web page.
    Here's what you should do:

    • Use each of the keywords you chose in the copy of your article, product description, or blog post for example. You want to use the same keywords here that you used in your title, and Meta tags. Work the keywords into the copy so that they sound natural and it's not obvious to a reader that these are really keywords. I usually just read over my article and then pop the keywords in where it seems natural.

    • Make sure you begin and end your copy with at least your primary keyword phrase. Search engines look here specifically to discover what copy is about.

    • Use your primary keyword phrase in some header copy above your content and add the HTML <H1> tag around your header. So for example on the Lawn Maintenance and Care image above you'll see a green header just above the paragraph on that page. Assuming "lawn maintenance" is the target keyword phrase here's how it would look in HTML:

      <H1>Lawn Maintenance and Care</H1>

      Or, you could have done something like this:

      <H1>Get the Top 7 Lawn Maintenance and Care Tips for a Healthier Greener Lawn</H1>

      Did you notice how in both examples the keyword phrase has been incorporated?


    • Stuff the content with the keywords too many times. Just use them a few times where it's a natural fit.

    Congrats, that's all there is to it! There's no need to over think this, I just follow the simple rules above.

    Thanks for joining me for today's lesson. Next week we'll cover one more aspect of optimizing your Website page content in our email lesson: Step 7: Optimizing Your Navigation Menu to Give Yourself Better Rankings.

    Previous Lessons
    Lesson 1
    Lesson 2
    Lesson 3

  2. #2
    IM GreenHorn
    Join Date
    Sep 2012
    Thanked 0 Times in 0 Posts
    Probably one of the most informative and and coolest SEO tips I have read on these forum.

  3. #3
    IM GreenHorn
    Join Date
    Sep 2012
    Thanked 0 Times in 0 Posts
    This will probably add to my SEO capabilities, thanks to this very informative thread

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