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Thread: Is Direct Mail Marketing Still Useful In The Digital Age?

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    Is Direct Mail Marketing Still Useful In The Digital Age?

    Hi folks,

    Is Direct Mail Marketing Still Useful In The Digital Age?


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    Last edited by Priyanka; 12-05-2017 at 11:21 AM.

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    Another interesting point that the study found is that we “notice, open, and read direct mail.” Even beyond that, many people actually like getting direct mail marketing:

    74% always or sometimes notice advertising in direct mail
    51% prefer companies to use a combination of mail and email when communicating with them
    70% are curious to find out what’s in their mailbox

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    Direct mail isnít just suitable for short-term marketing boosts, but long-term initiatives too. For example, it can be used to re-engage customers with regular newsletters or gain valuable feedback with surveys and questionnaires. When creating a direct mail marketing campaign, the possibilities are endless!


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    Yes direct email marketing is still useful to gain more traffic for your website. They also help to generate sales for your business.

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