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Thread: What is the role of a hummingbird in SEO?

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    What is the role of a hummingbird in SEO?

    What is the role of a hummingbird in SEO?

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    IM Master RH-Calvin's Avatar
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    Hummingbird is about synonyms but also about context. Google always had synonyms, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.

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    Hummingbird is such a subtle update that no one noticed it before Google announced it had shipped a month earlier.

    The main thing Hummingbird does is handle queries phrased as questions in a sensible fashion. SEOs have been owning Google for years on queries of this type. It's likely that question-focused content will now rank lower than traditional content.

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