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Thread: Learn SEO Step by Step Episode 1

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    Administrator admin's Avatar
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    Learn SEO Step by Step Episode 1

    What is SEO?

    Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

    SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

    This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization

    - what is it, how does it work and differences in the ranking criteria of major search engines.
    How Does Search Engine work?

    1. How Search Engines Work

    The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

    First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

    What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

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    IM GreenHorn marvingo's Avatar
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    As you learn SEO, one must have a focused mind. I don't mean this because it is difficult, but rather to hep you reach your goals. Every business knows that a key to success is getting the right exposure and proper marketing. And what you are doing when doing search engine optimization is just that. Marketing. Or to be more precise, Internet marketing. The rules are basically the same, it's just the methods that differ. As long as your product or website is visible to the masses, the chances for success is higher than having no visibility at all.

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    IM GreenHorn
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    True, and oddly enough there are some people who do all there marketing without SEO, but not really, in a way, it is SEO, like using keywords in YouTube, and the quality level of your YouTube video are now actually being considered for ranking. Content is King unfortunately, or actually, fortunately

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    IM GreenHorn
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    Thanks for your step. Keep this running "Learn SEO Step by Step"

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    SEO means Search Engine Optimization this is essential for website to get traffic and increase the page rank.SEO plays vital role in internet website successfully running process.It increase website popularity and revenue.You can implement if you need page rank and Traffic(Visitors ratio increasing)...You can submit blogs and forums,Directories to get free website traffic.

    Anyway thank you so much for sharing such a useful information!!

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    SEO is a must if we want build our web presence... Keep up this post ..very informative and useful

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    IM GreenHorn
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    Thank your for this wonderful post. learning SEO is not a big task but maintenance of keywords between competition is really challenging.

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    Great to know about the internal process of search engine optimization, as SEO is really a great way to rank the keyword of your website on Google.

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    thanks for this post for step by step seo process bu t i have one doubt does this seo now works on 2015 does results cone fast and permanent...
    Hospitals Management b2b portal is a procurement platform for key decision makers to expand business opportunities globally.

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    Thank you for the step by step seo process.really good information.

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