Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing comes in many shapes and forms. However, it’s basically this: every email you send to (possible) customers with the hopes of gaining or continuing their business. Most of the times, this comes down to newsletter marketing. You’re trying to sell your products or services through your daily/weekly/monthly newsletter.