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Thread: what is merit and demerit of ppc and seo?

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    IM GreenHorn
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    what is merit and demerit of ppc and seo?

    what is merit and demerit of ppc and seo?

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    IM GreenHorn
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    Its depends on How large is your website advertising budget?
    if you have large budget then go for PPC
    if you have less budget then go for SEO

    The opportunity from organic search (SEO) is 5.66x that of paid search (PPC)
    SEO offers the better value in search marketing then PPC

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    IM Master RH-Calvin's Avatar
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    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

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    IM Apprentice
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    Each of them has it's own benefits, PPC is paid traffic where you need money to keep your rankings up and running while SEO is kind of free but can take long time to rank. But, i normally would opt for paid traffic as it's fast and in regards to SEO where you need to rely on google who can ban your website whenever required without giving any valid reasons.
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    IM GreenHorn
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    PPC stands for pay-per-click, a model of net promoting within which advertisers pay a fee on every occasion one in all their ads is clicked. primarily, it is a means of shopping for visits to your website, instead of trying to “earn” those visits organically. program advertising is one in all the foremost fashionable varieties of PPC.

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    IM Apprentice
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    Each of them has it's own benefits, PPC is paid traffic where you need money to keep your campaigns up and running while SEO is kind of free but can also be done the paid route by buying links. But, normally paid traffic as it's fast and in regards to SEO where you need to rely on google who can ban your website whenever required without giving any valid reasons.

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    IM Padavan
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    SEO is organic Seacrch and ppc is inorganic. Means google will not charge you according to keyword in term of SEO But In ppc you will have to pay money as per the click charge.

    PPC is a pay per click mean you can without seo you can rank your keyword in a google first page but any person visit in your sites and number off time click so you have to payment of google. Seo is organic means you have do on page activity or off page under the guidelines of google update. so better is seo organic result.

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    IM Junior Expert
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    Advantage of Organic SEO :-

    1. Most actions for search engine optimisation is an one time activity. The charges of the work is set as an upfront fees.
    2. Changes brought about as a part of organic SEO will be relevant to your website and drive traffic up to a year or so from now.
    3. They can build credibility. Research shows that about 60-80% of people tend to click on organic results instead of sponsored or paid results.
    4. If you are able to earn a good ranking you will end up appearing in prominent positions in most other search engines.

    Disadvantages of Organic SEO :-

    1. There are changes required to your website’s code. These changes tend to be invisible to visitors. If you have invested time and money in building an unfriendly website for search engines than the process can be costly as well as time consuming. Some of the changes required to your website under such circumstances may be – navigation, design and site’s copy.
    2. Results in terms of rankings or traffic are a slow process. The results will normally show in 3 or 4 months.
    3. There can be no guaranteed results as the search engines themselves decide the ranking.

    Advantages of Pay Per Click :-

    1. Pay per click campaigns can be implemented in quick time. They take about 2-3 weeks to be set up and then run. Google Adwords is up and running very quickly after a campaign is started.
    2. There are no changes required to your site. Though creating targeted landing pages for each pf your advertisements can increase conversions.
    3. You can bid for an unlimited number of keywords.
    4. You can decide where your listing appears in result pages and also what your ad says. You can look through your products and offers to decide the result page best suiting your needs.

    Disadvantages of Pay Per Click :-

    1. All the clicks are expensive as there is intensive bidding.
    2. You will have to keep on paying for clicks month after month. If you fail to meet the budget then your listings disappear and with that the traffic also moves.
    3. Web visitors like to click on organic links rather than sponsored results.
    4. Lot of time investment is required to monitor and bring changes in listings constantly.

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    IM Someday Author
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    Advantages :

    1. PPC is simple and can generate traffic quickly.
    2. PPC campaign results are easy to measure.
    3. PPC allows you full control.
    4. PPC Ads can be adjusted easily.
    5. PPC Ads are cost-effective.

    Disadvantages :

    1. PPC can cost a lot if you can’t manage the campaign properly.
    2. PPC can generate junk traffic.
    3. PPC campaigns are not always successful.

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