Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
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Online marketing is sort of like dating…online. It’s easiest to find someone to date when you have lots of options to choose from, which means you need lots of traffic or visitors on your website. To start you digitally network with potential prospects, though search engines, advertising and sometimes social media then ask them to coffee (a.k.a. visit your site). While drinking your latte you turn on your monster charm to whoo them into a mutually beneficial relationship (like buying something from you that makes their life better). Think of the 7 key components of online marketing like your online dating tools to generate website traffic and start developing relationships with visitors: